What's in a name?

I was doing a little more research into Preston's location today. And came up with another idea for a name for the exhibition

Going along the number theme, Preston is situated 15 miles West of the geographic centre of Britain. Promotion could play on the idea of being the centre of everything and the place where things happen, the place to be. Or we could joke that Preston isn’t quite the centre, but is close enough.

The name could simply be 15W. Or when we decide a location we could do a more exact figure e.g. 15.76W.

As a group we are still keen on this cryptic and edgy number and letter combination that would be adaptable to any location.